Juan Carlos is a renowned international expert in the development and promotion of places and destinations, based in Barcelona. He has been, for many years, advisor to the City Council of Barcelona and other city organizations on city branding and economic and cultural development and promotion, and has also provided advisory and consulting services to many cities, regions, countries and destinations as well as other organizations worldwide, including Western and Eastern Europe, the Russian Federation, the US, Latin America, Northern Africa and the Middle East. His main areas of specialization are destination branding and marketing; positioning and promoting places and destinations through talent, culture and creativity; culture and creative industries; cultural tourism and cultural management. Juan Carlos is acting Managing Director of Poblenou Urban District Association, a non for profit n association founded by the artist, culture and creative community in Poblenou District in Barcelona in early 2012 with the mission of promoting the Poblenou neighborhood as Barcelona's preeminent culture and creative district.; member of the advisory board of the Global Cultural Districts Network (GCDN), a federation of global centers of arts and culture, that fosters cooperation and knowledge-sharing among those responsible for conceiving, funding, creating and operating cultural and creative districts, quarters and clusters; member of the Cultural Policy Designers Network; founding member of ‘Barcelona Global’, a private, independent and not-for-profit civil society platform committed to Barcelona and its future; and founding member of the International Place Branding Association (IPBA), among other organizations, and also collaborates with different programs and initiatives developed by different international and multilateral organizations including the EU, the UNDP, the World Bank, the UNWTO or the Inter-American Development Bank. Frequent speaker in different international seminars and forums, Juan Carlos is author of many corporate and place branding articles for different journals and magazines and collaborates as visiting professor and expert with different international universities and schools.

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