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Joel has an extensive background in the online world, starting in 1998 online advertising in the BeNeLux and UK markets. After receiving his Bachelor's Degree in Economics, he joined Google UK & NL's sales teams, servicing WPP and later focusing on retail clients. He has also worked in several of Google's product teams across Europe and the US to launch ads products for Europe and train Google Europe's new hires. After Google, Joel founded Kremer Consulting, specialising in helping off/online companies in activating/accelerating their online business and is a frequent keynote speaker and delivers sales masterclasses for big tech companies all over the world. He has over 18-years' experience in the online industry, including marketing, implementation, and analytics. Joel has been responsible for managing the Kremer Collection since 2010 and has initiated the Kremer VR Museum and the Mighty Masters kids program, which aims to bring art to schoolchildren all over the world via VR technology.